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  • Branding & Strategy SIG - Marketing ROI Theory and Application
    Branding & Strategy SIG - "Marketing ROI – Theory and Application"
    Start Date: 4-May-10 6:00 PM
    End Time: 4-May-10 8:30 PM
    Location: AMS Pictures, Dallas, TX 75248
    Speaker: Bob Kowynia

    Event Details:
     
     

    Does your company approach marketing as an expense or a revenue generator? If it isn’t the latter, you may be missing the boat. The difference in mindset can have a dramatic impact on your business. 

     

    This presentation will offer a combination of theory and practical interactive discussions related to marketing ROI. Bob Kowynia began using marketing ROI metrics in 1999 while at Lennox Industries. He has planned and implemented complex B2C, B2B and Hybrid marketing programs for Lennox Industries, Ericsson Telecommunication, and Gillette Co. in addition to agency management experience in Chicago and Dallas. Bob will share his best practices when it comes to improving marketing efficiency, effectiveness and measuring ROI.

     
    Event Takeaways:
    • Define types of ROI
    • Establish a framework and process to identify
    • Tracking and reporting 
     

  • New Media SIG - Methods of Successful Engagement Marketing
    New Media SIG - Methods of Successful Engagement Marketing
    Start Date: 16-Apr-10 11:30 AM
    End Time: 16-Apr-10 1:00 PM
    Location: Studio Movie Grill - Royal, Dallas, TX
    Speaker: Adam Reed & Colin Burns

    Event Details:
       In a day of instant gratification, constant communication and mobile dominance, it is no longer sufficient for established brands to only have a simple presence online or basic signage within their local sponsorships nation-wide.  During ‘Methods of Successful Engagement Marketing’, Colin Burns and Adam Reed of Chipotle Mexican Grill, will discuss methods they are utilizing in order to capture and hold the attention of their target demographics while also sparking the curiosity of new customers. 
     
    Event Takeaways:
    • Separating your brand from competition by getting more personal but not annoyingly personal.
    • Successful tactics to pull the consumer to the brand as opposed to pushing it upon them.
    • Keeping a loyal customer loyal. 

  • Small/Medium Business SIG - How to get Ink
    Small/Medium Business SIG - How to get Ink
    Start Date: 9-Apr-10 11:30 AM
    End Time: 9-Apr-10 1:00 PM
    Location: AMS Pictures, Dallas, TX 75248
    Speaker: Roxanne Clary

    Event Details:

    Join us for an interactive seminar where you’ll learn:

    - Techniques for promoting your company and clients using the Dallas Business Journal each week.
    - Information to help you achieve your client’s business development objectives.
    - How to create PR opportunities by submitting news stories and articles for feature sections.
    - How to use the DBJ to make connections with reporters to optimize your PR efforts.
    - How each section of the DBJ can be used to highlight your client's business, and launch it to the next level by telling their story to Dallas Business Journal readers.